Apple’s secret charm offensive: How an invite-only meeting at Apple’s luxury loft in New York helped transform how software is sold on the iPhone

Apple’s secret charm offensive: How an invite-only meeting at Apple’s luxury loft in New York helped transform how software is sold on the iPhone

Apple CEO Tim Cook speaks at an Apple event at the Worldwide Developer’s Conference on June 13, 2016 in San Francisco, California. Thousands of people have shown up to hear about Apple’s latest updates. Andrew Burton/Getty In April 2017, a group of over 30 software developers gathered at a luxury loft in New York City’s…

Apple’s market value hits $1 trillion

Apple’s market value hits $1 trillion

Image copyright Getty Images Apple has become the world’s first public company to be worth $1 trillion (£767bn). The iPhone maker’s market value reached the figure in New York on Thursday and its shares closed at a new record high of $207.39. The stock has been rising since Tuesday when it reported better than expected…

Apple’s Siri interrupted the UK defense secretary during an important speech: ‚It is very rare that you’re heckled by your own mobile phone’

Apple’s Siri interrupted the UK defense secretary during an important speech: ‚It is very rare that you’re heckled by your own mobile phone’

Gavin Williamson was interrupted by Siri during a speech to Parliament on Tuesday. BBC The British Parliament is notorious for the childish jeers and shouts of its politicians, but when the defense secretary gave a speech on Tuesday, he was „heckled” by an unlikely source: his own iPhone. As Gavin Williamson gave a statement on…

LIVE: Apple’s biggest conference of the year

LIVE: Apple’s biggest conference of the year

Apple SAN JOSE, California — Apple just kicked off its biggest conference of the year, where thousands of developers flocked to see the big keynote presentation in which CEO Tim Cook and other executives revealed Apple’s software road map, including iOS 12, MacOS Mojave, WatchOS 5 for the Apple Watch, and tvOS 12 for the…

‚You are the product’: Apple’s cofounder Steve Wozniak is quitting Facebook

‚You are the product’: Apple’s cofounder Steve Wozniak is quitting Facebook

Justin Sullivan/Getty Images Steve Wozniak, the cofounder of Apple, told USA Today he’s quitting Facebook. Wozniak said he didn’t like the way the company collects user data for advertising purposes. His remarks also cast Apple in an awfully flattering light, as Facebook hits its lowest ebb in terms of public opinion. Apple’s cofounder, Steve Wozniak,…

Apple’s latest iPad may be boring, but it’s the perfect tablet for most people

Apple’s latest iPad may be boring, but it’s the perfect tablet for most people

Hollis Johnson/Business Insider There’s one word that sums up Apple’s latest iPad: safe. The new 9.7-inch device debuted earlier this month at an education-focused event in Chicago. Apple seemed to bill the device as the perfect option for schools, but as a sensible consumer product, too. The new iPad has a more powerful A10 chip…

Apple’s finances show it is going nowhere in video until it acquires Netflix (or something like it)

Apple’s finances show it is going nowhere in video until it acquires Netflix (or something like it)

Apple CEO Tim Cook. (Photo by Justin Sullivan/Getty Images) Apple is spending $1 billion on video, which sounds like a lot. But Netflix has spent $29 billion in the last decade. „It could take years and still not move the needle,” Barclays analyst says Mark Moskowitz says. Apple has a $200 billion war chest to…